Instagram ad to promote Seattle Guide
citizenM
Concept
The audience is watching nostalgic footage on TV of citizens' experiences in Seattle.
Target audience
People targeted using traveling interest and key searches such as: vacation, staycation, Seattle, travel destinations in USA, hotels in Seattle, names of the places featured in the ad
Goal
1. To create a feeling of reminiscence of their own traveling experiences
2. To build an interest in Seattle that makes them want to visit the city
3. To spark an interest and curiosity about the unnamed places in Seattle featured in the ad
Call to action
Download the app
District Identities campaign to launch citizenM Berlin
citizenM
Concept
Just like citizenM, Berlin is bold, diverse, and artistic. Each of its districts have their own vibe and character. One local artist from each district is given the creative freedom to produce the best representation of their district through an artistic medium of their choice which will be displayed in citizenM Berlin. The locals are the district identities.
Target audience
1. Citizens who have stayed at citizenM and/or are attracted to the brand (retention stage)
2. Travellers who know about citizenM but have not stayed at the hotel (consideration stage)
Landing page
——————————
citizenM says
stay true to yourself, Berlin
The city that remains forever young at heart now has a hotel that finally measures up to her bold, artistic and free-spirited personality. Discover the invincible match that is citizenM Berlin.
——————————
a hotel for the creatives
feel the essence of Berlin
Berlin is the city of discovery with a crumbling yet mysterious glamour. She looks unfinished and improvised on the surface but dig deeper and you'll unmask her multiple personalities disguised as districts. Displayed with artworks that represent each of her personalities, let our hotel be your next discovery.
Instagram ad to promote Seattle Guide
citizenM
Concept
The audience is watching nostalgic footage on TV of citizens' experiences in Seattle.
Target audience
People targeted using traveling interest and key searches such as: vacation, staycation, Seattle, travel destinations in USA, hotels in Seattle, names of the places featured in the ad
Goal
1. To create a feeling of reminiscence of their own traveling experiences
2. To build an interest in Seattle that makes them want to visit the city
3. To spark an interest and curiosity about the unnamed places in Seattle featured in the ad
Call to action
Download the app
District Identities campaign to launch citizenM Berlin
citizenM
Concept
Just like citizenM, Berlin is bold, diverse, and artistic. Each of its districts have their own vibe and character. One local artist from each district is given the creative freedom to produce the best representation of their district through an artistic medium of their choice which will be displayed in citizenM Berlin. The locals are the district identities.
Target audience
1. Citizens who have stayed at citizenM and/or are attracted to the brand (retention stage)
2. Travellers who know about citizenM but have not stayed at the hotel (consideration stage)
Landing page
——————————
citizenM says
stay true to yourself, Berlin
The city that remains forever young at heart now has a hotel that finally measures up to her bold, artistic and free-spirited personality. Discover the invincible match that is citizenM Berlin.
——————————
a hotel for the creatives
feel the essence of Berlin
Berlin is the city of discovery with a crumbling yet mysterious glamour. She looks unfinished and improvised on the surface but dig deeper and you'll unmask her multiple personalities disguised as districts. Displayed with artworks that represent each of her personalities, let our hotel be your next discovery.
Instagram ad to promote Seattle Guide
citizenM
Concept
The audience is watching nostalgic footage on TV of citizens' experiences in Seattle.
Target audience
People targeted using traveling interest and key searches such as: vacation, staycation, Seattle, travel destinations in USA, hotels in Seattle, names of the places featured in the ad
Goal
1. To create a feeling of reminiscence of their own traveling experiences
2. To build an interest in Seattle that makes them want to visit the city
3. To spark an interest and curiosity about the unnamed places in Seattle featured in the ad
Call to action
Download the app
District Identities campaign to launch citizenM Berlin
citizenM
Concept
Just like citizenM, Berlin is bold, diverse, and artistic. Each of its districts have their own vibe and character. One local artist from each district is given the creative freedom to produce the best representation of their district through an artistic medium of their choice which will be displayed in citizenM Berlin. The locals are the district identities.
Target audience
1. Citizens who have stayed at citizenM and/or are attracted to the brand (retention stage)
2. Travellers who know about citizenM but have not stayed at the hotel (consideration stage)
Landing page
——————————
citizenM says
stay true to yourself, Berlin
The city that remains forever young at heart now has a hotel that finally measures up to her bold, artistic and free-spirited personality. Discover the invincible match that is citizenM Berlin.
——————————
a hotel for the creatives
feel the essence of Berlin
Berlin is the city of discovery with a crumbling yet mysterious glamour. She looks unfinished and improvised on the surface but dig deeper and you'll unmask her multiple personalities disguised as districts. Displayed with artworks that represent each of her personalities, let our hotel be your next discovery.
Projects