Headed TWOI's visual branding, social media management, website design and management, and internal communication.

Established and oversaw TWOI's branding and digital presence.

Designed all visual assets including TWOI website.

Headed the innovation department's visual branding, social media management, website management, and internal communication.

Enhanced and oversaw the department's branding and digital presence reaching over 2000 stakeholders and 5000 viewers.

Generated engaging campaigns and multimedia content increasing follower engagement by 25% for LinkedIn and Instagram.

Produced content and defined Instagram strategy guidelines for B2B Instagram that increased overall engagement by 15%.

Drafted content and performed A/B tests for B2B newsletters that resulted in average open rate of 43% and click rate of 3.4%.

Managed O My Bag's B2B portal and analyzed traffic on Google Analytics to produce social media content.

Increased social media engagement by 40% by producing engaging, customer-centric and social-first content for Instagram, LinkedIn, Facebook, website, and Meta ads.

Enhanced thegreenlabels' visual branding, established branding guidelines, and created the brand book.

Drafted SEO-optimized articles about topics in sustainability and fashion with an average read rate of 42%.